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Miele Experience Centre Yorkdale Establishes Benchmark for Future Retail Experience

Dalton has successfully helped to deliver a fifth Miele Experience Centre in Canada. Located in Toronto’s Yorkdale Mall, the latest retail store we have worked on for the German-based manufacturer of high quality domestic appliances and machines is the most impressive yet.

New Miele Experience Centre Yorkdale is the first-of-its-kind in the world for the German-based company that represents the future of its plans for retail experience. Take a Virtual Tour of the store.

The 2,200 sq. ft. Miele Experience Centre is the first of its kind for the company, and will serve as the benchmark for future retail experience. According to Miele, the concept of the store is based on the customer “experiencing the brand with all the senses”. The store features an array of digital screens and product experience areas that demonstrate the brand’s commitment to excellent quality, technology and service.

The 2,200 retail store features five video screens and a “Swiping Cooktop Screen” that allows customers to cook virtually and try out induction cook tops.

The Miele Experience Centre features virtual appliance stations equipped with digital touchscreens that will allow customers to design living spaces with Miele products. Other highlights of the innovative store include a 12-foot living green wall, a food preparation area and programmable theme lighting that changes based on the time of the day

A living green wall inside the store grows plants and herbs, which are added to some of the culinary treats prepared by a chef and served to customers throughout the day.

As the local project and construction manager, Dalton leveraged its previous construction management experience leading Miele projects to bring the Yorkdale Experience Centre concept to life at a premium mall that welcomes 18 million shoppers annually. This experience has allowed our project team to become an extension of Miele. We act as a brand ambassador that enforces the company’s strict quality control standards and budgetary requirements in our role leading all construction activities.

Miele selected Dalton to act as project and construction manager to build the Miele Experience Centre Yorkdale based on our successful delivery of its Toronto, Calgary and Vancouver Experience Centres.